Thank you for your interest in
becoming a Marketing Partner with Racers In Christ. As you
will see throughout this proposal, using motor sports for
advertising and marketing your product or service is an excellent
choice. Stock car racing is the most effective means of marketing
your products and services in the Tri-State area. The drama and
excitement created draws fans’ attention for hours on end directly
to the cars and your logos. Demographics show that you can reach a
wide variety of people because the experience is family oriented,
fun, exciting, and highly contagious. Each event boasts over 1,000
devoted fans who typically attend multiple events throughout the
year, receiving repeated exposure to your company’s message.
Using Racers In Christ
truly maximizes your advertising and marketing budget to its
fullest. Racing fans are one of the most brand loyal target
audiences. 70% of racing fans, when polled, claim that they
consciously choose one brand product over another because of the
company’s associated racing sponsorship. There are a multitude of
advantages that a Racers In Christ Marketing Partnership can
bring to your company. Listed below are just a few examples.
Driver Appearances and Show Car
Programs
Make your next big sale a
family affair! Imagine the draw of having your sponsored race car,
driver, and clowns at your next marketing or sales event. Your
potential customers would be able to talk with the driver, receive
free autographs, and have their picture taken with the Late Model
Race car driver, and clowns. No automotive enthusiast, child, or
kid-at-heart would want to miss this opportunity to have their
picture taken with a real late model race car for free.
Additionally, each and every one of those photographs will include
your company’s name as featured on the car. Therefore, these
keepsakes will continue to add publicity as they are shown to family
and friends.
Employee Incentive Programs
If your company could use
improvement in any area (personal sales goals, employee promptness,
limiting absenteeism, etc.), then a package sponsorship with
Racers In Christ can help reward positive behaviors with tickets
to the race track to see their company’s sponsored car race to
victory on Race nights. These tickets could be given to the employee
of the month, or allocated according to personal sales achievements,
or even distributed to any employee who arrives on time for 30 days
straight.
Internet Exposure
All marketing packages
include Internet exposure on Racers In Christ professional
website. Your company’s name, a link to your website can be
provided. This website is maintained and updated often so as to
provide up to date information about racing schedule changes, new
points standings, and sales or promotional information regarding our
sponsors.
Media Coverage
In 2010, Racers In Christ
Marketing Partners have potential to take advantage of multiple
media venues. These venues include radio, newspaper, and
acknowledgments at the race track.
Unique Visibility
A Marketing Partnership with
Racers In Christ could include the placement of your
companies name and or logo on a T-shirt. Approximately 150 T-shirts
are distributed to fans throughout the racing season. Only in racing
could your ad hold your target audience's attention for a full 2
hours nearly every Race night. That's roughly 1 hour and 59 minutes
longer each week than you would be able to hold their attention
though television ads and at only a fraction of the cost. A racing
Marketing Partnership through Racers In Christ really is the most
cost-effective marketing opportunity available.
Thank You for your interest
in becoming a marketing partner with Racers In Christ for the year
2010
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